The other day I say this article, about the publisher of the popular iPhone game “Angry Birds” refusing offers from Microsoft and Google to write games for Windows Phone 7 and Android mobile operating systems. I’ve seen other people tweet similar things, usually saying things along the lines of “we won’t be writing Android apps any time soon” and similar quips.
My question is, why would you ignore an obvious, growing sector of the mobile market? Yes, I understand that right now, Apple has the store that has on numerous occasions made people millions for simple applications. However, that doesn’t mean that the Android Marketplace or Windows Phone 7 Marketplace will not make you any money.
We have developers who are making it a public point to not write applications for non-iPhone devices. Which to mean, from a business standpoint is a poor decision. I have no problems with writing the iPhone app first and getting it to market. People think iPhone when they think mobile app, so I get that you have to have an iPhone app to have mobile exposure. I understand this, I really do. But to say, well I see this other mobile OS (Android) is gaining market share, but I’m going to ignore it and only focus on the iPhone.
The only time that people seem to look at mobile application alternatives is when their app gets dumped from the iPhone App Store. You see it all the time, “Our app was removed for no reason” and while Steve Jobs has recently made it a point to say why most apps are removed, rejected from the store, we all know there are apps that shouldn’t have been rejected (Google Voice App anyone?). But again, this is the only time that people start looking at alternative avenues for mobile development. Wouldn’t a smart business plan be to have your app on as many platforms as possible? I know that I’d want to maximize my revenue streams, but some people seem to be okay with ignoring anything that isn’t the iPhone.
What are your thoughts on this? I’d really like to hear why some are choosing to ignore Android and Windows Phone 7 for their apps. Because to me it just seems like poor business. But hey, I could be wrong.