Why Microsoft’s Zune Could Fail

Microsoft has announced their iPod rival, it is called Zune. The new digital audio player (DAP) is rumored to sport WiFi, a fast processor for gaming, and a satellite radio receiver. While all of this sounds great on paper it has been proven in the past that digital audio players that do lots of different things do not do one of those things very well.

What has made Zune’s biggest competiter, the iPod, such a major success is that it is first and foremost a music player. Sure the iPod recently added video support, but if you look closely at how this iPod is marketed it read “iPod with Video” not “Video iPod” and while the distinction might be small it makes a world of difference in the long run. To understand the difference you must first understand that the iPod never set out to be more than an digital audio player. And at this it succeeds very well. It plays Mp3s, M4a, M4p, and unproceted WMA files perfectly. You can easily navigate to find the song you want and the integration with iTunes is top notch. While some power users will argue there are missing features that they deem important (gapless playback, OGG format support, etc), for the beginner who just wants to load thier music and go, it’s perfect and pretty much hassle free. Sure, there are extra features like contacts, notes, and a few games. But these are very simple to use and they, by design, are not meant to be replacements for a PDA or gaming device. The iPod plays music, that’s it, that is it’s sole purpose. Now when Apple introduced the iPod with Video, they were very strategic in the content they offered. First off they offered television shows, music videos, and video Podcasts. This was to prove that given the right content people could watch video on an iPod and they made it easy to download content via iTunes.

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Why Microsoft's Zune Could Fail

Microsoft has announced their iPod rival, it is called Zune. The new digital audio player (DAP) is rumored to sport WiFi, a fast processor for gaming, and a satellite radio receiver. While all of this sounds great on paper it has been proven in the past that digital audio players that do lots of different things do not do one of those things very well.

What has made Zune’s biggest competiter, the iPod, such a major success is that it is first and foremost a music player. Sure the iPod recently added video support, but if you look closely at how this iPod is marketed it read “iPod with Video” not “Video iPod” and while the distinction might be small it makes a world of difference in the long run. To understand the difference you must first understand that the iPod never set out to be more than an digital audio player. And at this it succeeds very well. It plays Mp3s, M4a, M4p, and unproceted WMA files perfectly. You can easily navigate to find the song you want and the integration with iTunes is top notch. While some power users will argue there are missing features that they deem important (gapless playback, OGG format support, etc), for the beginner who just wants to load thier music and go, it’s perfect and pretty much hassle free. Sure, there are extra features like contacts, notes, and a few games. But these are very simple to use and they, by design, are not meant to be replacements for a PDA or gaming device. The iPod plays music, that’s it, that is it’s sole purpose. Now when Apple introduced the iPod with Video, they were very strategic in the content they offered. First off they offered television shows, music videos, and video Podcasts. This was to prove that given the right content people could watch video on an iPod and they made it easy to download content via iTunes.

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Why the Christian Music Industry Gets it Wrong

In today’s Christian market music is divided into two types: Secular and Christian. With this kind of seperation it is often easy for a Christian parent to dictate what is ok for their children to listen to and what is not. However, having Christian music be the sub-culture and a niche market, leaves it being a follower instead of leader. This is where, in my opinion, the Christian music industry gets it wrong.

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Ganaja Babe by Michael Franti w/ Spearhead

It’s Friday and this song is nice, smooth, and relaxing…

Ganja Babe
by Michael Franti w/Spearhead
From “Songs From the Front Porch”

Heavy medicine
ya see my eyes are feeling red again
I’m bringin’ light
like Thomas funky Edison
been in the desert for forty seven days
Purple Haze
the poison that I tasted never changed
turn up the woofers so I can feel the beat
vibrate my belly like a bomb in harmony
summer heat
my back is sticking to me to the seat
bare feet
tank top and shorts is all ya need
summer breeze
I’m feelin’ kinda fine
I’m rollin with my shorty all the time
wind and grind lovely shake your behind
cinnamon skin be bringing sin to my mind
but whether or not the weather’s hot
or the weather’s cold
I’m wrapping her like a blanket with my whole soul
so that she can feel me
like Coca Cola I’m the woo-o-oh oh the sweet thing
my girl lollipop she growing mad crops
she rollin’ herbs everyday
at about 4 o’ clock
tick tock
strike the hammer while the Iron’s hot
ooh girl watcha got cooking in the pot
see Mary Mary quite contrary
how does your garden grow?
Hydrophonic ultra supersonic
or does it grow naturally slow?

Ganja babe my sweet ganja babe
I love tha way ya love me and the way ya misbehavin’
ganja babe my sweet ganja babe
come wake body-ody take my mind away

Everybody get down and do the boogaloo
just like the cover of I want you
yoo hooo look watcha gonna do
watcha gonna do when the rent comes due
round up the posse and call up the crew
5 bucks at the door and ya bring ya own booze
call ya neighbor ’cause they can come too
be sure and bring ya records ’cause I only got a few
so baa baa black sheep have you any wool
yes sir, yes sir a nickle bagful
one for my partner one for my crew
some for my ganja baby she needs 2
cuz just like me they want to be… high

Ganja babe my sweet ganja babe
I love tha way ya love me and the way ya misbehavin’
ganja babe my sweet ganja babe
come wake body-ody take my mind away  (repeat to end)

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Tomorrow!

Clerks 2

The above trailer is for MATURE audiences only.

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5 Books Everyone Should Read

After my post about Rich Dad, Poor Dad, I figured it might be time to do a list of 5 books that I feel everyone should read. Some of these are fiction, nonfiction, and even a comic book or two. So now, onto the list.

5) by James W. Loewen: While it’s no secret that the history textbooks of today’s schools are little to be desired, if even close to factual, there are books like this one to fill in the gaps. It is my belief that every student entering into their freshman year in high school should read this book. It tackles 10 various topics ranging from America’s “discovery” to the Vietnam War. And while the author does let his own views slip in early on and well into the book, the knowledge gained here is interesting if nothing else. If I were in high school now, I could have some serious fun with my history teacher.

4) by Neil Gaimen and Terry Pratchett: If the Left Behind series was a fictional account of the Tribulation from the Biblical book of Revelation, then Good Omens is the Douglas Adams version of the first three books of Left Behind. While Good Omens is not written by the man that brought us Ford Prefect, his style and humor is abundant so much that you would believe that Gaimen and Pratchett are channeling Adams. In this story about the end of days, two spiritual beings (an angel and a demon) attempt to prevent an apocolypse (because they like the world so much) that is already doomed. Everything that could go wrong does, from the Anti-Christ being switched at birth to be raised by normal suberban parents to the misplacement of the only text to actual predict the end of the world, it’s all here and the characters are to die for. Imagine the four horsemen as a gang of motorcycle riding hells angels, and you just begin to get the picture.

3) or by Max Barry: There’s a reason both of these books are at number three, that reason being is they are both equally good and I could not decide between one or the other. My friend and I have labeled Max Barry “the new Chuck Palahniuk” because his writing is very similar but about different topics. Where Palahniuk will take on the slightly weirder side, Barry takes the more ironic view. Barry’s nitch is big business and the destruction it usually causes itself. In The Company, a young, fresh out of college, twenty something male enters the business world. Taking a job with the Zypher Corporation he quickly learns that things are not always what they seem in the business world. While in Jennifer Government, the world is a strangely different place. America owns several new terretories including Austraillia and big business is king including the NRA which is a publically traded company. When a gurellia marketing plan goes bad, someone is going to pay and if Jennifer Government has her way that someone is going to be John Nike. I highly recommend both of these books.

2) by William Irwin: Have you ever wanted to learn more about philosophy but didn’t want to sit through a boring lecture by a professor who is probably only teaching the class because he could not teach anything else? The Simpsons and Philosophy is the book for you. Edited by William Irwin, the book contains 18 essays on every aspect of the Simpsons from Homer’s character, to Maggie’s silence, to the sterotyping of “Goodfellas”. Every essay is simple enough to read and if one has any familiarity with these lovable characters, they will be able to wrap their heads around some of the hardest philisophical points. An interesting read if there ever was one.

1) by Alan Moore: As far as comics go, they seem to get a bad reputation from the literary groups as being “mind-numbing”, it’s something kids read to pass time, and none of them are written with any kind of intelligence. The Watchman by Alan Moore (also writer for V for Vendetta the comic not the movie) is anything but that. A serious book about a time when costume heros were outlawed and forced to make their secret identity thier only identity (long before The Incredibles did it) because some of them were out of control. But what happens when some of these former heros turn up dead? That’s what one “hero” wishes to find out. In a chilling story about what some people will go through to acheive a goal, the basic question is asked “Who watches the watchmen?” and while the book might not give any real answer to the question the story is the best that Moore has probably ever written. The Watchmen proves once and for all that comics can be legitimate literature. The purchase links for The Watchmen are all for the Absolute Edition which is a very nice hardcover in a slipcase with DVD-like extras. If you would like to purchase just a regular trade paperback (non-hardcover) .

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