It’s been three weeks since Apple announced movie downloads through it’s recently updated iTunes Store. Initial offerings were fairly obvious if not predictable since Steve Jobs is on the board for Disney. Just like when Apple announced the ability to purchase and download TV shows through the iTunes Store, the initial offerings were owned by Disney and its affiliates.
When Apple made the announcement of TV shows, it did not take long for other TV networks to begin talks with Apple and within three weeks to a month there were shows from other networks available for purchase through the iTunes Store. But, here we are, at three weeks since the movie announcement and not so much as a single rumor of another studio wanting to get their films into the iTunes Store.
Are other studios refusing this option because they know it will lock them into a pricing scheme they might not like 6 to 12 months down the line? Are they preparing their own download services or are they in talks with other service providers (Amazon’s Unbox or CinemaNow). What is keeping other companies out of the iTunes Store? It could be Apple themselves, but I think they have proven through the TV show side of the store that they are all about offering the most content.
Where are the movies from the other studios?
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The people over at the Electronic Frontier Foundation (EFF) have a really nice write up on TivoToGo and why there is not a version of it for the new Series 3 Tivos.
Michael Koby 