Making a name for yourself is probably one of the hardest things a person can do in life. Everyone wants to have some form of legacy, but that’s something that can take decades to build (and a lot of money). Personal branding is somewhat the same thing but on a much smaller (and usually local or niche) scale. Personal branding can bring you into a whole new class of consulting but one must be careful when building their personal brand.
What is Personal Branding
Personal branding is sort of like your own personal advertisement . It is name recognition on some level. It is people knowing who you are and what you do just by the very mention of your name. It is someone saying they want you because they know about you. Personal branding is also an extension of your reputation. If you have a reputation for doing quality work and delivery products/solutions to your client on time then you will most likely have a good reputation. When you are a consultant (either solo contractor or working for a firm) your personal brand can make you or break you in many ways.
Why is Your Personal Brand Important
Building your personal brand requires work but the benefits will almost always pay for themselves during the long tail. Building up your brand can bring you recognition, promotions/bonuses, and most importantly, more work. It gets you known so people know what you can do which can make you first choice when it comes time for new projects and jobs. Being on the forefront of peoples minds is important when you want to get new projects at old clients. It can even assist and acquiring new ones through some of the methods we will be discussing more thoroughly in this series.
Building Your Personal Brand
Who are you? What do you do? How do you contribute? These are all questions you should ask yourself. If you can’t answer them yourself, how can you expect someone else to answer them for you. Over the next few weeks on Consulting Consultants, I will look at various ways that you can help build your personal brand. We will look at ways to this both from an individual contracting perspective as well as for when you work inside a consulting firm. Many of the methods I will discuss will help you regardless of the context you’re in.
Next week I’ll kick this series off into full swing with a look at how blogging can help you build a personal brand with a quickness.