The Washington Post is reporting that the Federal Trade Commision is working to regulat PayPerPost posts on websites. Saying that people who are paid to posts that promote products to their peers and readers will need to disclose those relationships. From the article:

The FTC said it would investigate cases where there is a relationship between the endorser of a product and the seller that is not disclosed and could affect the endorsement. The FTC staff said it would go after violators on a case-by-case basis.

In my opinion, anyone caught not already disclosing relationships for their paid posts is going to lose a lot of credibility. Other news outlets already have to disclose such relationships, so why would blogs and personal websites be any different. I know that for me, if I was ever paid to post a bout about a topic that I would let my readers know about it right off the bat. I would also not take a payment for a post where I could not give my unfiltered opinion on something be it a product, service, or web page. But then again, that is just me.

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